A beautiful web design is possible. You can consider many of the most impressive sites as works of art, being uncluttered, easy to navigate, and easy on the eyes. Websites cannot be judged by their covers, though. Data and analytics are keys to understanding how successful your website is.

You will have an advantage over those who don’t bother tracking the tiniest number at all relating to your website. The data can inform you what works and what doesn’t on your site, and you can identify improvement opportunities and abnormalities (such as outages). Also, track key site metrics, as all the top websites do.

Conversion Rate

Perhaps this is the metric you’re most familiar with. To have a successful e-commerce site, a high conversion rate is crucial. The conversion rate can take several forms, however. You can measure conversion rates for landing pages, emails, visitors-to-leads, leads-to-customers, and so on. You must be converting visitors into customers and revenue.

Bounce Rate

In addition to your bounce rate, another metric to measure your website’s success is your search engine optimization. Although this is not part of web design, it is a part of success valuation for your website. The lower your bounce rate is, the more visitors stay to enjoy and (hopefully) convert to your site. Google defines bounce rate as the number of visitors leaving your website after viewing one page.

Goal Progress

It is essential to determine what your goals are before launching any project. Monitoring your progress towards those goals is just as critical. Define all your goals as SMART- specific, measurable, attainable, realistic, and time-bound.

It’s not just about what your site looks like from the outside that defines its success. Analyzing and analyzing data to measure its success is essential.

CTA Click-Through Rate

Every web design should include calls-to-action (CTAs). Your visitors need to be directed to the next step (for example, see more, add to cart). Making changes so your visitors will be more likely to become customers is essential if your CTAs aren’t being clicked.

To analyze what drives users to click on your CTA, you should run some A/B testing with placement, size, design, and text.

Site speed

Performance and user experience are greatly affected by website speed. When your site takes longer to load, users will be annoyed by it. In addition, Google takes site speed into account when determining rankings. Ideally, your site should load in under three seconds. A load time above five seconds is often very costly. It is pertinent to keep an eye on your site speed as it can fluctuate rapidly and KPIs.