Owning a gym or fitness center comes with a lot of difficulties. You must ensure that you are fully outfitted with all the tools your clients might require.
When you consider this business, you’re unquestionably committing to a large financial investment. It’s unjust that despite your gym receiving a lot of investment, there isn’t much foot traffic. This calls for establishing a website specifically for your company and being knowledgeable about Ignite Digital SEO for fitness websites. Let’s investigate further.
Be aware of your keywords
The first stage in website optimization is to create a list of keywords relating to your products and services. Make a list of the services you offer, such as Zumba lessons, cardio training, etc.
Utilize tools like Google AdWords (Keyword Planner) or Keywords Everywhere to ascertain the keyword volume. This will give you a good estimate of the volume of searches for those keywords. Two categories of keywords must be used.
· Buying Intent: This is intended to speak directly to those who are interested in services and are prepared to sign up for them. A company needs buying intent since it attracts potential customers and helps with high conversion rates. On your home page and service pages, you can employ these kinds of keywords. You can learn more here.
· Research Intent: This list of keywords is intended for users looking for information about exercise and fitness. Let’s imagine that a lot of individuals search for websites regarding food plans that complement workouts. In order to target highly searched terms that individuals use with the intention of conducting research, you can employ health-related keywords.
Solidify your presence on Google My Business
Before joining a gym, most people run a thorough background check. This includes all of your fitness center’s information, including NAP (name, address, and phone number), pictures, and its location on maps. Accessing Google My Business is a convenient way to gather all the information you need.
To have the word “verified” appear next to your online business on the tool, make sure you finish the Google My Business verification process. This increases the legitimacy of your gym.
Leverage SEO for your website
You must optimize your website so that it is user-friendly if you want more visitors to stay on it and easily locate what they’re looking for.
Given the abundance of fitness websites online, you must have a distinctive theme for your website that fits your specialty, is straightforward, and conveys your brand story and message.
Make sure that there are appropriate categories and subcategories so that users can quickly locate the content they are looking for.
Build good quality links
You must establish links if your website is relatively new on search engines and you want to give your company more credibility.
In fact, one of the best strategies to raise rankings is via constructing links. When writing a blog post, pick a passage of text that relates to the page you are linking to. If you’re writing on best accelerometers, add relevant links.